Brand Identity • Website • Marketing Materials
French Broad Crossing is a premier mountain community near Asheville, North Carolina. With views and homes as breathtaking as they are, needed a branding to match. Highlighting the strength and contrast of this community with it’s signature panorama of the French Broad River, we wanted to incorporate the tagline as much as possible; “Mountain Living, encased by the river and a warm community”. Going out to nearly fifty-thousand potential homebuyers, these designs had to speak volumes. Each image conveys the truth about this magnificent landscape: once you’ve been there, its difficult to imagine living somewhere else.